Brief: To really ‘get under the skin' of a brand can take a long time or in industry, revolve around a large team. Therefore we are asking you to think about yourself as a brand. What is your unique point of difference and how might you communicate your core values to an audience of your peers. Create a 3D icon that shows your 6 brand values. 

 

 

For my 3D icon I have created a hanging apple to communicate my 6 chosen brand values. It shows being easily embarrassed by the shiny red side of the apple but also because when hung from the ceiling it becomes a centre piece, draws your attention in and can be seen from all angles. The other green half of the apple represents positivity and energy. I choose an apple to represent this as its sweet and crunchy like a biscuit which is one of my brand values. The fact that it is hung from the ceiling with ribbon shows the gra- cious aspect. The constant slow spinning that will be created from hanging it combined with the sphere circle of the apple represents timelessness and being laid back. The apple is also a reference to Newtons apple, a key fact to show how gravity works and this therefore represents being realistic and true.